Xiane rambles about eco-issues, gardening, crafts, and life.
I'm looking for feedback here, faithful and friendly readers, and let me tell you why!
I was lucky enough to participate in the online portion of the Global Microbrand: Using the Web to Stay Small whilst Selling all over the World
workshop given by Antonio Gould
and hosted by Etsy Labs
. Why do I mention this? Well, I was even luckier - my shop and business was chosen to be the example for demonstrating what I can improve, and what I'm doing right, in regards to my Microbrand. I learned quite the armful of useful tips, and found that although I'm doing some things right, there is *always* room for improvement.
My first plan of attack? Well, it is actually something I've had in the back of my head for a while, but I'd been dragging my feet over. You see, if you know anything about me, you know that I wear all black most of the time, and I adore purple and red. However, no matter what I prefer on my body, black was doing me no favours as a background color for my websites. I have some problems reading black text on a white background, as I feel it to be too bright for my eyes - but people have complained that the bright text on a dark background wasn't working for them. That was a very important fact to have driven home tonight, and I've responded by changing my template here. Where do you come in? I need you to let me know what you think! I absolutely can't abide looking at a white background, it gives me headaches... so this was a compromise. Can my dear readers deal with it?
Just as an aside: I feel so lucky. I can't stress that enough. I am privileged to have access to a wonderful site where I can sell my wares AND that offers invaluable information for *free* - and they go out of their way to create selling opportunities like the trunk shows, too! I intend to take advantage of all of these gifts and thank them by bringing as much business back to Etsy as I can. I love that we all win this way!
Just to reassure you, as I sign off for the evening: I will be redoing my website, too. It suffers from the same curse - black-background-itis. That needs to change!
Labels: etsy, luck, microbranding, opportunities